Perfume worldwide: Lancome La Vie est Belle

Tuesday, November 20, 2012

Lancome La Vie est Belle

Lancôme will introduce a new fragrance for women, is called La Vie est Belle, which translated from French means "Life is Beautiful."

Fruity-floral composition, La Vie est Belle presented notes: black currant, sambac jasmine, iris, Tunisian orange blossom, tonka bean, vanilla, praline and chpachuli. Novelty bottle is a revised version of the bottle Armand Petitjean, the founder of the brand Lancôme, asked his creative director George Delhomme design it in 1949 as «le sourire de cristal». Face of a new perfume advertising campaign was a famous American actress Julia Roberts. The concentration of new items, as well as the volume of bottles in which it is presented, are still unknown.

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Worldwide Perfume

The history of perfume was developed together with the history of mankind. As soon as people learned about the effect of aromatic substances Since people have discovered the magic of aromatics, Perfume became an assistant first half of the fine, and later she began to use men. Each historical period consistent with its rules and standards for the use of perfume.

For the first time the Egyptians began to use fragrances. Mainly used for flavorings okurevaniya premises and as balms and oils for the body. The technique spread a pleasant aroma in the room, which was used in ancient Egypt, is used today. To do this, the source of odor (wood, fruit, spice) is heated, so that odor spread all over the place (now, this method is widely used in saunas). In the ritual ceremonies of the Egyptians have used different mixtures of aromatic compounds.

During the X-XV centuries perfumes were used as a means of personal hygiene. At this time in the women used parfyumirovanymi oils, ointments, balms, which are used in cosmetic and medicinal purposes. The basic consistency for the perfume at the time were vegetable oils and animal fats. Even then, using colors to give a more aesthetic appearance, and was used for storage of special ceramics. For the first time we used flowers (jasmine) to create a perfume, but it was more the exception than the rule.

Nowadays, many perfumers have tried to recreate ancient aromas, but the outstanding successes achieved so far no one has failed. Nevertheless, the perfume is often used ancient Egyptian motifs to create fashionable perfume.